YAMM
Drink for a good cause
In addition to this, you need to know more about it.
Custom wine
Visual design
Content creation
Launch strategy
Press relations
Representation
Reflected for the television show Y'a du Monde à Messe on Télé-Québec, the YAMM personalized cuvées project aims to raise funds for the social integration group Paradoxe.
YAMM Chardonnay and Merlot were produced by our winegrowers at Château St-Preignan in Languedoc-Roussillon. We have worked with them to create a very accessible product of notoriety, which would allow a large pool of the Quebec population to buy the products and contribute to the cause.
In addition to the marketing and representation of these products in Quebec, vinconseil operated the product launch strategy: a YAMM wine tasting ritual at each program between the host, his guests and the public.
The goal of $ 10,000 in donations to the organization has been reached for the first year of this project, and the second year is underway!
