Curious Wine
Behind every wine, there is a winemaker!
Developed in partnership with Christian Bégin, the Curieux Vino personalized cuvées project aims to promote the work of the winemaker in a daring visual approach. '' Le blanc de Philippe '' is the fruit of the work of our winemaker Philippe De La Cherbonnière in Saumur, '' Le Rouge de Philippe '' is that of Jean-François Paly in Côtes-du-Rhône. In addition to giving the wine their name, each winemaker is represented on the bottle label with 360-degree photographic technology.
In addition to the marketing and representation of these products in Quebec, vinconseil operated the product launch strategy as well as the creation of a webseries touring vineyards with Christian Bégin.
In addition to this, you need to know more about it.
This project was also recognized at the industry awards gala with the prize for the best product launch in 2019, awarded by a jury made up of professionals working in the field of communications and marketing.
In addition to this, you need to know more about it.
Custom wine
Visual design
Content creation
Web series
Informative capsule
Pictures
Launch strategy
Press relations
Representation with the SAQ
